Justin Lim
Scaling Smarter with Automation

Hi, I’m Justin, an automation strategist and ecommerce builder focused on helping businesses scale smarter and faster. Over the past eight years, I’ve launched and grown multiple ventures generating over $28M in revenue, building everything from proprietary product lines to full-scale automation systems.

I specialize in connecting strategy with execution, designing workflows that save teams more than 150 hours a month, enable small support teams to serve thousands, and turn complex processes into seamless, automated systems. My work includes founding and scaling Bulletproof Zone, launching ProtectAgainst, a proprietary line of protective gear, and building Auto AI Labs, a consultancy that designs intelligent workflows to drive measurable ROI.

Outside of building systems and optimizing storefronts, you’ll find me bouldering or exploring new tech, always looking for creative ways to push boundaries and keep learning.

Work
Businesses and product — from concept, to launch, to scale.
Bulletproof Zone Logo
Cofounder | 2017

Bulletproof Zone is an e-commerce company that scaled from launch to over $27 million in revenue.

Automation systems were designed and implemented that reducing more than 60 hours of manual work per week, enabling a 3-person support team to manage 1,500+ orders and tickets monthly.

Backend workflows were designed to allow a single operator to efficiently oversee 2,500+ SKUs, supporting rapid growth without additional headcount.

Bulletproof Zone Logo
Project Director | 2021

ProtectAgainst is a proprietary product line launched under Bulletproof Zone that generated over $250,000 in sales in its initial rollout.

The project covered the full product lifecycle, from design and procurement to manufacturing and go-to-market execution. Targeted campaigns and direct-to-consumer funnels helped establish ProtectAgainst as a key revenue driver and brand asset in the protective gear market.

Bulletproof Zone Logo
Cofounder | 2022

CoffeeRoast Co. is a B2B platform specializing in industrial scale coffee roasting equipment.

The company achieved 1,000+ sales, with products valued at $8,000+ per unit, by optimizing the online customer experience and improving conversion rates for high-ticket items. Scalable automation systems were implemented to streamline lead capture, order processing, and customer onboarding.

Bulletproof Zone Logo
Cofounder | 2024

Auto AI Labs is an automation and AI consultancy focused on helping businesses save time and scale operations.

Over 50 custom automation systems were built across e-commerce, CRM, and marketing, delivering 90+ hours in monthly operational savings for clients.

Sales pipelines generated 2,000+ leads per week with a 3.6% response rate, increasing revenue potential and reducing manual workload for client teams.

Systems & Solutions
The following is a selection of deployed systems within my own personal works as well as ones implemented for client organizations that streamline processes, boost performance, and deliver measurable results.
+500hrs
Time Saved
Automation makes tasks faster and frees teams to focus on high-impact work.
+58%
Workflow Efficiency
Optimized systems boost speed, accuracy, and overall operational output.
-85%
Manual Work
Intelligent systems replace repetitive routine workflows and increase accuracy.
Ecommerce
Transforming ecommerce with automation that saves hours, boosts efficiency, and drives growth.
Workflow Graphic Shopify to Airtable
Order Logging
When a Shopify order is placed, each line item SKU is logged in Airtable via Mesa with a structured dataset. This fuels downstream workflows for ordering, finance, logistics, and analytics, ensuring every item is tracked and processed efficiently across business systems.

+128hrs

Saved Monthly

1,500+

Monthly Orders

Blueprint ↗
Workflow Graphic Vendor Orders
Purchase Orders
SKU-level order data is compiled into payloads accessible to manufacturing and logistics partners. For those unable to use raw data or automated documents, the system generates batched purchase orders and delivers them via scheduled emails for seamless operations.

+200hrs

Saved Monthly

+58%

Order Efficiency

Blueprint ↗
Workflow Graphic Fulfillment Tracking
AI Fulfillment Tracking
Notifications and emails from courier services are parsed with AI, matched to their corresponding orders, and updated as fulfilled directly in Airtable and Shopify. This automation removes manual tracking and ensures real-time visibility into fulfillment status across all channels.

-42%

CS Inquiries

+58%

CSAT Positivity

Blueprint ↗
Workflow Graphic Product Management
Catalog Accuracy Audits
Partner brand products are regularly audited to verify listing accuracy. Any changes are surfaced to the team, records are updated, and new products are flagged for onboarding validation. This process ensures all catalog data remains current and compliant with partner requirements.

+80hrs

Saved Monthly

2,500+

SKUs Managed

Blueprint ↗
Workflow Graphic Vendor Outreach
Vendor Outreach
Prospective vendors are checked for last contact, triggering follow-ups or routing leads to outbound teams. New vendor opportunities are researched, vetted, and validated with AI, expanding product offerings while minimizing manual work and accelerating sourcing processes.

+80hrs

Saved Monthly

+30%

Response Rate

Blueprint ↗
Workflow Graphic Review Tracking
Review Routing System
New inbound product and service reviews are received through a webhook and routed based on context. They are conditionally assigned to the right team members for customer care or marketing, ensuring each review is addressed quickly and leveraged for strategic follow-up.

+1,000+

Reviews Updated

4.5 ★

Scores

Blueprint ↗
Operations
From meetings to data pipelines, automation that turns complex operations into seamless, scalable workflows.
Workflow Graphic Post Meeting Action
Post Meeting Action
After meetings, transcripts are automatically pulled and summarized by AI. Actionable items are converted into ClickUp tasks, while complete notes are batched and shared with the relevant teams via Slack, ensuring seamless follow-up and nothing is overlooked in execution.

+100%

Automated Notes

-70%

Missed Tasks

Blueprint ↗
Workflow Graphic Data Analysis
AI Powered Analytics
Daily metrics from all organizational teams are compiled and analyzed by AI to detect patterns, recommend datasets for deeper exploration, and outline short/long term initiatives. This enables data driven decision making and uncovers actionable opportunities to accelerate growth.

+35%

Faster Initiatives

+100hrs

Saved Monthly

Blueprint ↗
Workflow Graphic Data Transformation
Data Processing Engine
Batches of data from diverse sources including external reports, document photos, invoices, and more are processed, categorized by medium, and compiled by LLMs into structured, ready to use formats. This streamlines analysis and reduces manual data handling time.

+40%

Data Stream Intake

+4x

Faster Processing

Blueprint ↗
Marketing
Powering marketing with AI driven systems that accelerate content creation planning, optimize delivery, and improve outbound lead quality.
Workflow Graphic Content Ideation
Content Planning
AI curates marketing content ideas by analyzing a combination of past successful initiatives and current trends from high-performing brands. Selected ideas move through the pipeline, where teams develop unified collateral to support campaigns, outreach, and audience engagement.

+5x

Planning Speed

+28%

Engagement Rate

Blueprint ↗
Workflow Graphic Content Scheduling
Content Coordination
Scheduling for content is optimized with AI to boost engagement across channels, prevent recipient communication overlap, and maximize return on investment. Campaign timing and delivery are timed to align with audience behavior and ensure consistent brand visibility.

-27%

Contact Opt Outs

+15%

Audience Retention

Blueprint ↗
Workflow Graphic Lead Generation
Lead Research
Leads are sourced through segmentation across web search, social media, and professional platforms. AI supports research and validation against an audience-specific rubric, identifying which leads are most viable to nurture and advance through sales or marketing initiatives.

+2,000

Weekly Leads

+3.6%

Response Rate

Blueprint ↗
Partnerships
Delivering tailored automation systems and AI solutions through collaborative coordination.
Workflow Graphic MantaSleep
Manta Sleep Mask
Inbound customer communications are processed and analyzed with a prompt-trained AI that identifies message type and product reference. Feedback is logged into tracking documents and used to inform customer service training and guide product development updates based on real user insights.

+50%

Time Savings

+80%

Feedback Accuracy

Workflow Graphic GrowthHackers
Growth-Hackers
The outbound proposal generation process was automated with minimal input from the sales team. The system conducts prospective client and competitor analysis to generate tailored proposals that outline current conditions and recommend next steps, improving speed and conversion in consultations.

-27%

Contact Opt Outs

+$150,000

Customer LTV

Workflow Graphic HealthCare to HighLevel
Healthcare Agency
Patient records are periodically pulled and uploaded to Google Drive. The system parses data, matches it to a patient management platform in GoHighLevel, and automatically schedules new patient visits, updates existing appointments, or refreshes associated medical record information.

+4x

Onboarding Speed

-85%

Manual Data Ingest

Justin Lim | 2025